Website marketing/optimization (web traffic)

The purpose of the website

Websites are built for many different purposes. Some websites are built so that one can express oneself. This is the case for blogs. People write down their thoughts, their feelings, and their opinions on web pages that everyone can see. Some websites are built for socializing. This is the case for MySpace, Friendster, and Multiply. People have accounts and when they have friends, they connect to each other. Some websites are built for gaming. Sites like Xbox are seamlessly integrated into the multiplayer Xbox Live Arena. This place is made for online gamers who want to compete against each other. Websites are also built for business. When you want to sell something or market something over the internet, companies build a website so that they can jump start sales or product promotions.

Why do websites need a lot of web traffic?

Websites that need a lot of attention need a lot of web traffic. For example, if you are a businessman that owns a website then you certainly want a lot of people to visit it. You want a lot of people to see your products and buy them, right? Not all websites have the luxury of a lot of web traffic. Website development involves optimizing a website in such a way that more and more people visit it. What are the ways in which website gets more traffic?

How do websites increase their traffic? How are websites optimized?

Websites can get more traffic when there are a lot of physical advertisements around the place. This means that when there are billboards around, the URL or universal resource locator is specified. When you see a McDonald's ad, there might be a www.mcdonalds.com around the ad somewhere. Website traffic is also increased when there are a lot of links toward that website. For example, if Friendster has a link to McDonald's then everyone who visits Friendster will likely click on the McDonald's ad and go there. Lastly, Website traffic can be increased when they are optimized on search engines. When websites appear more and more on sites like Google and Yahoo, they are likely to be visited by surfers. Small business web design should involve website optimization. The business value of a website is made when there are a lot of visitors to it. A web designer must know how to make a website as optimized as possible.